COMPANY: TESLA MOTORS
KEY PEOPLE: ELON MUSK (CEO)
MASSIVE VALUE ACHIEVEMENT: 198,000 Pre Orders of the Model 3 – in less than 72 hours!
LESSON: How to leverage your raving fan base
Did you watch the Telsa Model 3 launch?
So many lessons to be learnt from a truly impressive presentation…if you haven’t seen it yet, you can watch it below.
Tesla Motors is a definitive example of how to successfully convert customers into raving fans for life.
On March 31st, Australian TESLA dealers were the first in the world to accept pre-orders for the MODEL 3 . . . and in a similar fashion to all the recent Apple product launch, there were long lines of Tesla fans waiting to put a $1500AUD ‘pre-order deposit’ on the new TESLA MODEL 3 due to be released late 2017/early 2018.
What is most impressive about this is these pre-orders were taken BEFORE the official launch of the TESLA MODEL 3 . . . which means all those who pre-ordered, did so SIGHT UNSEEN!
How did they achieve this?
With a RAVING FANBASE already established.
Only the ‘Cult of Apple’ devotees display similar excitement and devotion to a companies products.
To be a TESLA owner means something very powerful in today’s market.
All the great brands are built around an Ethos, a set of inspiring ideals which often upset the status quo.
TESLA‘s reputation as the ‘Key Player’ in the sustainable transport movement has earned them a lot of fans worldwide, many of whom admire the companies commitment to tackle the big oil companies and C02 Emissions head on.
Yet for many of these fans, the price range of a TESLA Roadster, Model S or Model X has been sadly out of reach.
Until now (or at least until late 2017.)
With the release of the Model 3 at its lower price point of $35,000USD, this is TESLA’s transition from niche luxury car maker to mass market player.
And with 198,000+ ‘pre-order deposits’ taken in the past 72 hours worldwide, the demand for an affordable Electric car is certainly there.
Tesla does have a reputation for missing production deadlines, so it will be interesting how the Model 3 delivery roll out transpires.
If they manage to pull this off, this is a true GAME CHANGER. WORLDWIDE. FOREVER.
With so many innovations in the product and their service model, TESLA drivers can recharge their battery 100% FREE for LIFE at any of the 3600 supercharging stations worldwide (this number of charging stations is set to double in 2016 alone.)
Imagine a world with less C02 pollution, a world where fossil fuels are not wasted, a world where you NEVER HAVE TO PAY FOR PETROL AGAIN!
This is a world I want to live in.
When you watch Elon Musks elegant and powerful presentation about why Tesla is so important, the problem they are solving, their ‘Secret Long Term Master Plan’ and how the Model 3 is the end game in this plan, it would actually take effort for a thinking man or woman NOT TO BE IMPRESSED.
However for me, the most impressive part of the presentation was the reactions of the fans at the end of the presentation.
Met with roaring applause, some TESLA fans were overcome with emotion, screaming ‘YEAH, YOU DID IT!’, thanking Elon Musk with a reverence like he had just presented to the world the cure for Cancer.
Maybe TESLA’s legacy will be akin to curing Cancer, at least the cancer of pollution which is destroying our planet.
TESLA MOTORS is a Massive Value Company because it has a powerful MISSION (to rid the world of its dependence on fossil fuels), an incredible VALUE PROPOSITION (FREE FUEL FOREVER – now at a mass market affordable price) and it has the support of passionate RAVING FANS FOR LIFE.
It doesn’t hurt that its CEO is the only contender to be considered the ‘Real’Life Tony Stark’ (Sorry Sir Richard).
And I must admit, I am tempted to place a ‘pre-order deposit’ for a Silver Model 3.
Did you place a ‘pre-order deposit’ on a Model 3?
Let me know your experiences in the comments below.
Massive Value to the last breath,
Ben
